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“行业洞察”：创新引领潮流！各大运动服饰品牌布局新加坡概念店_我的网站

一 |     对于有意在新加坡开展业务的企业而言，独到的投资眼光是非常重要的，抓住风口行业才能事半功倍，这也是出海企业必须关注的重要议题。本篇文章中，我们将探讨新加坡潮流服装业的发展优势，旨在为大家提供全面的信息和支持，以便更好地应对企业出海带来的挑战和风险。

二 |     Israel is the “main source” of instability and a driver of terrorism in the Middle East, and the “full support” that Washington continues to provide to Tel Aviv belies US claims of seeking peace for the region, Iranian Foreign Ministry spokesman Nasser Kanaani has said.,“The Zionist regime is the main source of instability and a major driver of the spread of organized terrorism in the region. The full support of America for the regime is the compelling reason that invalidates the US government’s claims of pacifism,” Kanaani said, responding to an opinion piece penned by Joe Biden in the Washington Post over the weekend in which the US president touted his administration’s efforts to foster regional peace.,Iran Says Biden's Sanctions Policy Contradicts Stated Goal of Rescuing Nuclear DealYesterday, 12:50 GMT,Kanaani suggested that a stable Middle East will only be achieved “if the United States ends its divisive policies among the regional countries, stops the flow of weapons to the region, respects the sovereignty and territorial integrity of the countries, abandons the policy of unconditional support for the Zionist regime, and ends the policy of Iranophobia.”,Accusing the Biden administration of following his predecessor’s “failed maximum pressure policy,” the spokesperson also dismissed Biden’s comments about the US’s role in fighting regional terrorism, pointing to Washington’s January 2020 assassination of anti-terror commander Qasem Soleimani and the impact it had in strengthening Daesh (ISIS)*, al-Qaeda* and other terror groups.,In separate comments over the weekend, Kanaani warned the US against any plans to increase its presence in the Middle East, saying such a move could have “no other outcome but insecurity, instability and [the] spread of terrorism across the region.”,Commenting on US plans to forge a new regional air defense alliance between Israel and the Gulf oil kingdoms, Kanaani suggested that the US “comes up with such ideas without having a correct understanding of the region’s realities.”,US Reportedly Considers Lifting Ban on Sale of Offensive Arms to Saudi Arabia 11 July, 12:33 GMT,Arab NATO Doomed,The foreign ministry spokesman’s sentiments were echoed by Mohammad Baqer Qalibaf, speaker of Iran’s parliament, who accused the US of serving as an “executor” of Israel’s wishes, and called such behavior a “historic and strategic mistake by the American president, which will end up being detrimental to the Biden government before anyone else.”,“All the evidence shows that [Biden’s regional trip] was arranged by the Zionists and that the American president is implementing the programs and projects of the Zionist regime, as the main enemy of the nations of the region, has designed,” Qalibaf alleged.,Separately on Monday, Islamic Revolutionary Guard Corps deputy commander for political affairs Yadollah Javani expressed confidence that US efforts to create an anti-Iranian “Arab NATO” would fail.,“When the United States and the Zionist regime and Saudi Arabia were at the peak of their power, the coalitions that they built to counter the Resistance Front and the Islamic Republic had no other result but failure," Javani said, citing attempts to crush the Houthis in Yemen, and the US-led proxy war in Syria, as examples.,“Despite spending trillions of dollars over these years…everyone saw they were defeated and today, the Resistance Front is more powerful than ever before,” Javani said. “Therefore, it is quite easy to predict the possible fate of the so-called Arab NATO. Compared to past coalitions, the new alliance will be even weaker and lack effectiveness in the face of the Resistance Front and the Islamic Republic of Iran,” he said.,Iran and Israel cut ties in the aftermath of the Iranian Revolution of 1979, and regularly accuse one another of being the region’s biggest supporter of terrorism, violence, and instability.,Joe Biden will arrive in Israel on Wednesday as part of a much-anticipated regional trip which will also take him to the occupied West Bank and Saudi Arabia. The four-day visit will be his first tour of the region as president.,Biden: Saudi Arabia Trip Important for Countering Russia, China & Keeping US Leadership Afloat10 July, 04:13 GMT,* Terrorist groups outlawed in Russia and many other countries.。

三 | 各大服饰品牌落地新加坡 随着疫情的结束，健康意识在人们心中扎根，激发了运动消费需求的持续上升。全球运动鞋服市场因此迎来了快速增长，东南亚地区更是成为了户外运动品牌出海的热门目的地。不仅如此，众多运动品牌也在加速布局新概念店，通过构建用户社群来提高品牌的知名度。今年1月，亚洲除中国外最大的耐克旗舰店在新加坡乌节路盛大开业，占地2万8000平方英尺，分为三层，为顾客提供了沉浸式的购物体验，并结合了线上购物与线下取货的便利服务，打造了独特的运动时尚零售体验。户外运动品牌北面在退出本地市场后，近期又重新回归。法国的Hoka和Salomon也在新加坡的怡丰城和来福士城购物中心分别开设了它们的本地首家实体店。

四 | 此外，JD Sports和Asics等品牌也在近两年内在马来西亚和菲律宾等地开设了东南亚最大的旗舰店。运动品牌纷纷进军东南亚市场，无疑是看中了该地区巨大的消费潜力。根据全球市场调查机构欧睿国际的数据，从2018年到2023年，全球运动鞋服市场规模从3312亿美元增长至3955亿美元，复合年增长率达到4%，超过了个人配件、美容和个人护理以及家电等多个消费品行业。预计到2028年，市场规模将达到5440亿美元，复合年增长率将提升至7%。东南亚市场在全球鞋服行业中占据重要地位，市场规模占全球的3%，仅次于大中华区和印度，成为亚洲第三大市场。新加坡国立大学商学院市场营销系副教授洪瑞云指出，随着健身风潮的兴起，运动服饰的需求不断上升。

五 | 这些服饰不仅受到运动爱好者的喜爱，也成为了一种时尚象征，吸引了非运动爱好者的目光。东南亚地区因其炎热潮湿的气候，成为运动服饰的热门市场。用户社区有利于提升顾客粘性 东南亚的消费者与成熟市场的消费者一样，越来越注重实用性，偏爱舒适的运动鞋服，设计的进步也提升了运动服装的功能性和美观性，进一步促进了消费者对这类产品的购买欲望。以新加坡为例，根据新加坡体育理事会发布的2022年全国运动参与率调查报告，疫情前，每周至少运动一次的人口比例在2015年为54%，而自2020年疫情开始后，这一比例上升至69%，并在2022年达到74%，创下历史新高。如今，运动品牌的门店不仅规模越来越大，位置也越来越中心，它们不再仅仅满足于成为一家更大的运动装备零售店，而是致力于成为用户社群的核心。

六 | 耐克在乌节路的新店设有一楼的Swoosh Studio，定期举办免费健身活动和讲座；三楼则提供Nike By You个性化定制服务，消费者可以定制独一无二的球鞋或运动衫。耐克东南亚和印度副总裁兼总经理Sanjay Gangopadhyay表示：“我们不将其称为商店，而更愿意称之为体育中心。与传统零售以商品交易为核心不同，体育中心超越了商店的传统定义，结合创新与灵感，为顾客提供更多运动和游戏的灵感，并在此过程中建立一个志同道合的社区。”洪瑞云副教授强调，这些新概念店的目的是吸引消费者的注意，提升品牌知名度。作为一种创新模式，它们有助于品牌在传统店铺中脱颖而出。她说：“品牌知名度至关重要，它是消费者购买旅程的第一步。在竞争激烈的市场环境中，成功吸引注意力有助于品牌从众多竞争对手中脱颖而出。

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